Memo to marketers: stop shouting
When Billy Mays died over the weekend, his Times obituary observed that Mr. Mays learned his craft on the Atlantic City Boardwalk, where he drew crowds as he hawked his mops and other wares. His big...
View ArticleDesperately needed: a killer front-end to integrate all online comms channels
I got into a neat discussion with one of the users I interviewed for the Listrak customer research project a few months ago. Her company does a lot of email marketing, but in addition they have a...
View ArticleMaybe a bit late, but…
… if only Tiger Woods’ management and sponsors had read this very timely article in the December Harvard Business Review: “Let The Response Fit The Scandal,” by Alice Tybout and Michelle Roehm. They...
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